Transformed Tourism: Take advantage of the rise of Social Media

Social media has changed the way travel companies engage with existing and potential customers. Get ahead of the competition with my tips and tricks to enhance your online presence…

Cope with Competition through Personalised Engagement

The rise of the Internet and the increased popularity of social channels has altered travel marketing. This free method of advertisement can unfortunately be a double-edged sword. On one side, the challenge of competing against constant online noise has become greater. On the flip side, It is an effective method of engaging and establishing personal connections with your customers. At the end of the day, the use of social media is known to provide more aid than detriment.

If your travel company has not established a social media presence yet, there’s no better time to start! Social media marketing should be an integral part of your digital strategy, focusing on the creation of immersive, inspirational content which helps travellers in discovering new and exciting destinations.

The Visual Aspect of Encouraging Tourism

Social media has fundamentally altered the way many travel companies communicate and market their service. ‘Instagrammability’ is now a huge selling point for each destination. Before we decide on a holiday to book, we visualize the enjoyment such a place will offer. From endless sandy beaches to clear azure waters, powdered ski slopes to the distinctive architecture of a modern metropolis, we see in our mind’s eye what awaits us. Social media is a platform where individuality is key. Posting highly visual content with a diverse and interesting edge portrays a destination as intriguing and exciting.

Social Sharing for better Customer Relations

More and more customers are turning to social media to air both praise and criticism. However, handling situations provides an opportunity to show your company's reliability.

"Customer service and social media have melded together," said Lindsay Patton-Carson (Evoke KYNE). "If your brand has social media profiles, you are absolutely going to have to perform customer service on social media."

By handling customer concerns efficiently on social media, you'll show how dedicated your company is to keep customers content and satisfied. Most travellers begin planning based on reviews and social media shares, making online customer service a crucial part of building a positive brand reputation. Nowadays, it is almost expected brands and businesses will reach customers directly to provide almost immediate answers to queries. It may be a good idea to invest in active customer service attendants, instead of relying heavily on automatic reply systems, to further highlight your company's attention to detail and personal touch when interacting with customers.

8 Tried and Tested Marketing Tips

to Benefit your Company